OTT Ad-Tech & Monetisation

Course outline

5 modules, taught live one lecture at a time.

1. 1

   Module 1 · The OTT revenue map

   SVOD, AVOD, FAST and hybrid tiers — where the money actually comes from and what each model demands of the product.

2. 2

   Module 2 · Ad stack architecture

   SSAI vs CSAI, ad servers, SSPs and DSPs, and how an ad request travels end to end in a streaming session.

3. 3

   Module 3 · Ad pods, fill & yield

   Pod design, frequency capping, fill rate diagnosis and practical yield management levers.

4. 4

   Module 4 · Subscription pricing & tiering

   Price laddering, ad-supported tiers, regional pricing and the churn maths behind every price change.

5. 5

   Module 5 · Bundling & partnerships

   Telco and device bundles, revenue shares, and modelling whether a bundle is accretive.

What you should know before joining

• Some background in monetisation, ad operations, growth or revenue planning
• Comfort with percentages, CPMs and simple unit-economics maths
• No hands-on ad-tech experience required — the stack is explained from first principles

What you'll be able to do after this cohort

• Architect an OTT ad stack with SSAI and ad pods
• Model SVOD, AVOD and hybrid pricing tiers
• Improve yield, fill rate and ARPU

Meet your faculty