Advanced OTT Ad-Tech & Yield

Course outline

5 modules, taught live one lecture at a time.

1. 1

   Module 1 · The CTV ad stack

   Ad server, SSAI, SSP, DSP — who does what.

2. 2

   Module 2 · Server-side ad insertion

   Manifest manipulation, beaconing and pod construction.

3. 3

   Module 3 · Programmatic video

   Deals, floors, header bidding for video.

4. 4

   Module 4 · Yield management

   Balancing direct sold and programmatic demand.

5. 5

   Module 5 · Measurement

   Viewability, incrementality and brand safety on CTV.

What you should know before joining

• Familiarity with digital advertising basics
• OTT Ad-Tech & Monetisation or equivalent experience

What you'll be able to do after this cohort

• Design an SSAI-based ad insertion flow
• Run programmatic and direct demand together
• Manage yield, floors and frequency
• Set up measurement and brand safety

Meet your faculty