OTT Content Acquisition & Licensing

Course outline

5 modules, taught live one lecture at a time.

1. 1

   Module 1 · How platforms value a title

   Valuation frameworks, audience forecasting, and why the same film is priced differently by two streamers.

2. 2

   Module 2 · Rights, windows & exclusivity

   Territory, language and window structures; SVOD/AVOD holdbacks and the traps hidden in a rights grid.

3. 3

   Module 3 · Deal-memo teardowns

   Line-by-line walkthroughs of real acquisition memos: minimum guarantees, revenue shares and performance clauses.

4. 4

   Module 4 · Building a slate

   Balancing originals against licensed libraries, budget allocation, and defending a slate to finance.

5. 5

   Module 5 · Negotiation lab

   Live negotiation simulations against a studio counterpart, with faculty feedback on your positions.

What you should know before joining

• Working exposure to content, licensing, legal, finance or distribution
• Basic comfort with spreadsheets and simple cost models
• Familiarity with common media terms such as rights, window and MG helps but is not required

What you'll be able to do after this cohort

• Value a title and build an acquisition model
• Negotiate windows, holdbacks and exclusivity
• Design a slate strategy across originals and library

Meet your faculty