Advanced Content Acquisition & Deal Making

Course outline

5 modules, taught live one lecture at a time.

1. 1

   Module 1 · Valuing content

   Cost per view, viewership curves and marginal value of a title.

2. 2

   Module 2 · Deal structures

   Output deals, minimum guarantees, revenue shares, holdbacks.

3. 3

   Module 3 · Windowing

   Theatrical, pay-1, catch-up TV and AVOD windows.

4. 4

   Module 4 · Originals

   Slate planning, greenlight criteria and production oversight.

5. 5

   Module 5 · Sports and events

   Rights cycles, sub-licensing and event economics.

What you should know before joining

• Experience in content, programming or business affairs
• Comfort with spreadsheets and simple financial models

What you'll be able to do after this cohort

• Value a content deal with a defensible model
• Structure output and windowing agreements
• Commission originals with a slate strategy
• Negotiate with studios and rights holders

Meet your faculty