OTT Growth Marketing

Course outline

5 modules, taught live one lecture at a time.

1. 1

   Module 1 · The OTT funnel

   Install, trial, subscribe, retain — and the leaks.

2. 2

   Module 2 · Paid acquisition

   Channel mix, creative testing and CAC discipline.

3. 3

   Module 3 · Store optimisation

   App store and CTV store discovery.

4. 4

   Module 4 · Partnerships

   Telco bundles, OEM pre-loads and co-marketing.

5. 5

   Module 5 · Lifecycle

   Onboarding, win-back and push that is not spam.

What you should know before joining

• Basic marketing familiarity
• No analytics background required

What you'll be able to do after this cohort

• Build a CAC-aware acquisition plan
• Optimise app and CTV store listings
• Structure telco and OEM bundles
• Run lifecycle messaging that converts

Meet your faculty