Advanced OTT Growth & Partnerships

Course outline

5 modules, taught live one lecture at a time.

1. 1

   Module 1 · Incrementality

   Geo tests, holdouts and honest attribution.

2. 2

   Module 2 · Marketing mix modelling

   Building and using an MMM without a data army.

3. 3

   Module 3 · Distribution partnerships

   Telco, OEM and aggregator economics.

4. 4

   Module 4 · Growth loops

   Referral, content-led and social loops for video.

5. 5

   Module 5 · Multi-market growth

   Localisation, pricing and channel differences.

What you should know before joining

• OTT Growth Marketing or equivalent experience
• Comfort reading analytics

What you'll be able to do after this cohort

• Measure real incrementality of spend
• Build a marketing mix view leadership trusts
• Negotiate distribution and bundle deals
• Run growth across multiple markets

Meet your faculty