Streaming Product Management

Course outline

5 modules, taught live one lecture at a time.

1. 1

   Module 1 · OTT product foundations

   How streaming products differ from classic SaaS: catalogue as inventory, sessions over seats, and the metrics leadership tracks daily.

2. 2

   Module 2 · Catalogue & discovery architecture

   Metadata models, rails, editorial vs algorithmic merchandising, and designing a home screen that converts browse into play.

3. 3

   Module 3 · Playback & performance

   Start-up time, rebuffer ratio, ABR ladders and how playback quality maps directly to churn on CTV and mobile.

4. 4

   Module 4 · Personalisation in practice

   Recommendation surfaces, cold-start handling, ranking experiments and how to brief a data science team as a PM.

5. 5

   Module 5 · Roadmap, experiments & launch

   Writing OTT-specific PRDs, running A/B tests on watch metrics, and presenting a quarterly roadmap to a streaming leadership team.

What you should know before joining

• Around 2+ years in product, engineering, design or analytics — any industry
• Comfort reading a basic funnel or retention chart
• No streaming background needed; OTT terminology is taught from scratch
• A laptop and 60-75 minutes free for the live lecture each day

What you'll be able to do after this cohort

• Design an OTT catalogue and discovery model
• Ship playback and CTV experiences that retain viewers
• Run product analytics for watch time and churn

Meet your faculty